Project CLEAR: Addressing VOC Exposure in Detroit through Animated Videos
The Center for Leadership in Environment Awareness and Research (CLEAR) aims to address the health risks posed by volatile organic compounds (VOCs) in urban environments like Detroit. VOCs, found in pollutants such as car exhaust, can lead to serious health issues, particularly for vulnerable populations like pregnant women and their unborn babies. This project involved creating animated videos to raise awareness about the dangers of VOCs, focusing on their impact on fetal development and preterm birth risks.
our role
Our team’s task was to build on the work done by previous communication students, using animated videos to simplify complex scientific information and make it accessible to the general public. We developed original scripts and visual content to educate viewers about how VOC exposure can affect pregnancy and prenatal health, particularly through CLEAR’s research projects on placenta development and preterm birth.
project goals
Project 4: Educate viewers on how VOC exposure can harm the placenta during pregnancy.
Project 5: Highlight the link between VOC exposure and preterm birth complications.
Both projects aim to increase public understanding and prevent health risks in vulnerable communities.
approach
The videos feature Suzie the Scientist, a young, relatable character who helps explain the science behind VOC exposure. We utilized the Narrative Paradigm Theory, which emphasizes the power of storytelling, to craft engaging narratives that would resonate with the target audience. The use of simple animations and relatable characters made complex scientific concepts easier to understand and more engaging, particularly for audiences in urban areas with limited access to scientific resources.
timeline
Our process involved:
Research: Gathering information from CLEAR’s research on VOCs, focusing on Projects 4 and 5.
Scriptwriting: Developing clear, simple scripts based on scientific findings and community health concerns.
Video Production: Led by team member Libby, we produced two short, engaging videos with illustrations and sound effects to communicate key messages.
Feedback and Revisions: Scripts and videos were reviewed by CLEAR representatives and professors, with revisions made to ensure accuracy and accessibility.
findings
The videos successfully conveyed the main points of CLEAR’s research in a visually compelling and easily digestible way. The use of storytelling and animation helped keep the audience engaged while simplifying complex scientific topics. The inclusion of relatable characters like Suzie and her family members made the content feel more personal and accessible.
Video 4: epidemiological study of VOCs and preterm birth in Detroit
Video 5: potential impacts on pregnancy
recommendations
For continued success, we recommend:
Tailoring Content: Conducting research to better understand the target audience’s needs and interests to make the videos more relevant and impactful.
Wider Distribution: Using social media and community platforms to share the videos, reaching a broader audience.
Incorporating Testimonials: Featuring real-life stories from community members to demonstrate the direct impact of CLEAR’s work.
conclusion
This project highlights the power of animated videos as an effective tool for communicating complex environmental health issues. By implementing storytelling, we were able to engage viewers, educate them about VOC risks, and empower them to make informed decisions about their health. Through continued use of such educational tools, CLEAR can further its mission to improve public health and raise awareness in urban communities.
